The only product you need to create a dry natural style that lasts. With added keratin for conditioning.
Give your style a raw edge with the DOMINATE range of men's hair styling products. We use ingredients that have been helping man since the dawn of time, so when you want a natural advantage, don't just do it, DOMINATE it.
You know what you want. You want a product that’ll let you create a dry, natural style that lasts. This is it. Own it.
DOMINATE started out in the back of a barber’s shop. You can have some fun in the back of a barber shop, and believe me we did, and when we’d finished we had made a top quality hair product you can afford to use every day. We applied some old fashioned principles, a traditional bees wax base and a bit of innovation to come up with the original DOMINATE Waxx using nothing but a converted washing machine drum and a wooden spoon we borrowed from the café next door. It just goes to show, you don’t need a room of chemists mixing up a heap of nasty chemicals to make your hair do what you want.